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Eleven James Adds $149 Option to the Menu

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Eleven James Adds $149 Option to the Menu Unless you’re a hedge fund billionaire with money to burn, buying a luxury watch is a major investment, one that most people do not enter into lightly. No matter how much time you spend going from one jewelry store or watch dealer to another you still don’t get the experience of actually ... Read More »

The Apple Watch is Here!

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The Apple Watch is Here! This is the big day that Apple fanboyz and luxury loving status seekers have been waiting for—the Apple Watch officially hits stores today. OK, it actually hits about five ultra exclusive boutiques worldwide but some of those who placed their orders early on April 10 are getting their smartwatches today. This is a very different ... Read More »

Bremont Unveils Pair of Jaguar Watches

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Bremont Unveils Pair of Jaguar Watches Fanciers of fine automobiles have called the E-Type Jaguar “the most beautiful car ever made,” an opinion shared by the generation that recalls looking on with longing every time one of these long, sleek babies drove by. The E-Type Jaguar celebrated its 50th anniversary in 2011 and this week the iconic automaker has something ... Read More »

Hublot Celebrates 10th Anniversary of Big Bang with Million Dollar Collection

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Hublot Celebrates 10th Anniversary of Big Bang with Million Dollar Collection Back in 2004, the Hublot brand had been around for 24 years but so far failed to distinguish itself as a major player in the luxury watch business. That was when then-owner Carlo Crocco brought in the marketing genius of Jean-Claude Biver to polish the image of the brand. ... Read More »

Beyonce Latest Celeb to Sport Apple Watch

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Beyonce Latest Celeb to Sport Apple Watch The game of one-ups-manship is on as celebrities flaunt their exclusive Apple Watches that are not available to mere mortals—even the mortals who can afford to drop $10,000 or more at the Maxfield boutique on Friday when the heavily-hyped devices officially go on sale. Pop superstar Beyonce was spotted at the recent Coachella ... Read More »

No Smartwatch for IWC

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No Smartwatch for IWC The early success of the Apple Watch has some watchmakers suck as TAG Heuer and Swatch planning to launch their own wearable devices but one Swiss brand that will not be entering the field is IWC. In an interview with Bloomberg, IWC CEO George Kern stated emphatically that the company will not be producing a smartwatch ... Read More »

L.A. Luxury Boutique to Sell Apple Watch April 24

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L.A. Luxury Boutique to Sell Apple Watch April 24 Apple fanboyz eat your hearts out! While you’re sulking outside your favorite Apple Store longing for the day that you can stroll in and purchase your very own Apple Watch, some trendy purveyors of luxury goods will be offering the device to their elite clientele on Friday, April 24. In another ... Read More »

Watches are Back!

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Watches are Back! Of course for real aficionados of fine timepieces, they never left but as more people have become dependent on their smartphones for practically everything, fewer of us are wearing a watch on a daily basis. That could be changing since watches are making a comeback for spring and glossy high fashion magazines are full of ads for ... Read More »