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Hublot Bets on Professional Poker

Hublot Big Bang Poker

We’re used to having luxury watch brands partner up with sports teams but here’s a new one. Hublot has become the first maker of fine timepieces to sign up with the international professional poker circuit. Read More »

Gérard Depardieu Launches “Proud to Be Russian” Watch

Gérard Depardieu

Actor Gérard Depardieu wants the whole world to know that he’s proud to be Russian—even though he was born in France. He also wants you to buy his new line of luxury watches, since soon the real Russians may not be able to afford them. Read More »

Biver Changes Mind About TAG Heuer Smartwatch

It’s been barely a week since Jean-Claude Biver took over as CEO of TAG Heuer following the departure of Stephane Linder but the new chief exec already has big plans for shaking up the legendary Swiss brand. It was just a few months ago that Biver was dissing and dismissing Apple’s first smartwatch but now he’s changed his tune and ... Read More »

Pre-Order Your $30,000 Apple Watch Now

Diamond Apple Watch

There are fans of Apple products that buy them for the innovation and craftsmanship while others just want to have what’s new, hip and expensive. Both crowds are sure to be among the first to grab up the Apple Watch when it finally makes its appearance sometime next year. Still, there are conspicuous consumers for whom even a $5,000 gold ... Read More »

Ferrari CEO Wants to Expand the Brand

Ferrari Watch

The name Ferrari imparts instant cachet, bringing to mind images of sleek Italian sports cars whipping up and down the scenic highways of locales like Monte Carlo or racing around the world’s most famous tracks on their way to victory. For more than 50 years, Ferrari has had the name and now its CEO wants to bring on the game. Read More »

Motorola Pokes Fun at Luxury Watches in Moto 360 Ads

Moto 360

As much as we love luxury watches, the way they’re presented can be a bit pretentious. From viewing the ads for some brands, you would think that all lovers of fine timepieces spend their time lunching in expensive restaurants with fellow beautiful people or racing Italian sports cars on mysteriously deserted roads. That’s the snobbish image that Motorola lampoons in ... Read More »

Stephane Linder Out at TAG Heuer

Stephane Linder

If you’ve always dreamed of heading up your own watch company, there’s now a vacancy at the top of one legendary brand. It’s no major secret that Jean-Claude Biver has been making some big changes since taking over as CEO of the watch division for French luxury group LVMH back in March but now he’ll be doubling as CEO of ... Read More »

Apple Recruits Fashion Conscious Employees to Sell the Apple Watch

Apple Watch

Are you a lover of luxury and fashion who can’t afford much of either right now? Want to work in an Apple Store? You might be just the potential employee that the tech giant is looking for to sell its Apple Watch when the timepiece hits stores in spring 2015. Read More »