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Casio Smartwatch Coming in March 2016

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Casio Smartwatch Coming in March 2016

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While Casio is not a name that one connects with luxury timepieces, the brand has made a name for itself over the years with sturdy, practical watches like the G-Shock. Now the maker of reasonably priced sporty watches has announced plans to enter the increasingly crowded smartwatch field next year.

Casio president Kazuhiro Kashio told the Wall Street Journal that the new smartwatch, which will be available in the U.S. and Japan starting in March 2016, will offer comfort and durability to a mass-market audience. Kashio described the timepiece as “a device that won’t break easily, is simple to put on and feels good to wear.” The smartwatch is expected to be aimed at lovers of outdoor sports like hiking, mountain climbing, biking and surfing.

Casio has already released and later pulled watches that incorporated smartwatch features like a schedule manager and heart rate monitor because they failed to sell. Reportedly, the company has been working on a wearable device for the last four years and rejected several concepts.

The Casio smartwatch is expected to sell for $350 to $400, placing it in the same price category as the Apple Watch Sport and Samsung Gear S.

Will the Dalai Lama Sell His Rolex Collection?

The 14th Dalai Lama turns 80 today, July 16, an age that makes many people take a look at their lives so far and contemplate making their final years less complicated. Despite representing the rather acetic faith of Tibetan Buddhism, it turns out that the Dalai Lama has a passion for one luxury item — Rolex watches.

The Dalai Lama is reputed to have a collection of at least 15 Rolex watches, the first of which was a gift from U.S. President Franklin D. Roosevelt back in 1942. If he did decide to part with his collection, the take could be up to $30 million, which would presumably go to charity.

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